That's very....over-simplified, but it's much cleaner than a long list of ambiguous descriptors. Coming from the sunny land of Southern California, we're a team of professional swimmers (and swammers) with the objective of producing swimming products, a collaborative explosion of creativity fueled by the everyday absurdity that competitive swimming entails. Our focus is on high-quality apparel and training gear that is different: loud, proud, unique, and stands out above the rest. We want to empower our customers in a way that allows them to show the world that they're a swimmer - and when they're in the pool, they own it. 

Simply put, we make pretty dope stuff - we have a lot of fun making it and we hope you have just as much fun using it.